Nada Packaging by Eve Warren and Thomas Squire
Nada isn’t just a brand for healthy food, but a brand that communicates through fashion, beauty, well being and body confidence. These core values reflect across the brands packaging and visual identity, through the use of minimalism contrasting with an array of bright and geometrical patterns. Minimalism has been applied to the lid of the packaging, which represent the products value of innocence, health and well being. The patterns that have been applied to the container symbolises fashion, beauty, the fusion of flavours and various pasta / noodle shapes.
The Nada brand is an adaptive and flexible identity which is built upon a bespoke typeface which instills and encompasses our brand aesthetic and brand manifesto. The typography consists of 8 individual typefaces which when used dynamically build an adaptive brand identity. The logo mark has a static variant, this acts as the primary logo mark. However the brand is built upon the logo changing across products ranges and product types.
The feeder is made as a small branch of about 30 centimetres long, on which several pieces of lard or any other birds’ dainties can be hung. However, its distinguishing feature is that it is provided with a suction cup that allows fixing the feeder right on a window. This creates the conditions for a very close contact of a human with wildlife.
Igor Pinigin, Dorogaya: ‘At my place, the feeder is fixed right on the kitchen window, about half a meter away from the dinner table, so very often tomtits and me dine together. Emotional component is an important feature of this project.’